Commercial TV in trouble
Posted: 8th Jan 2024 at 11:10am
Most commercial TV channels in the UK are in trouble financially. Due to massive rise in new streaming services, advertisers are spreading their advertising budgets to an ever growing number of services. This mean that advertising revenue for free commercial channels is getting thinner and thinner.
Several streaming services have added adverts to their services where once they were ad free requiring an additional payment if you want to remain ad free (Disney+, Amazon Prime etc)
We can expect to see some massive changes in the coming year with many commercial channels disappearing.
Channel 4 has just announced massive cuts and redundancies in a letter to its employees.
Channel 4 Plans Major Cuts
Sky TV is having issues too. Viewers faces two years of momentous change for pay TV and premium streaming, as three US media giants make decisions that will have big implications for subscribers. How pay TV subscribers face 24 months of big change
UKTV thinks it can improve its own situation with a rebrand. Adding U& to it's channel names. U&Dave, U&W, U&Yesterday, U&Drama etc UKTV announces rebrand of channel portfolio
In the coming years we may see the demise of terrestrial (ariel) TV and satellite (dish) TV with everything going online. That is the hope of the BBC currently as it will work out a lot cheaper for them to go online than keep paying for the upkeep of land based transmitters and satellite uplinks.
Kind of makes you long for the days when TV was just terrestrial and we only had 4 channels.![[Big grin.png] [Big grin.png]](./images/smilies/Big%20grin.png)
Several streaming services have added adverts to their services where once they were ad free requiring an additional payment if you want to remain ad free (Disney+, Amazon Prime etc)
We can expect to see some massive changes in the coming year with many commercial channels disappearing.
Channel 4 has just announced massive cuts and redundancies in a letter to its employees.
Channel 4 Plans Major Cuts
Sky TV is having issues too. Viewers faces two years of momentous change for pay TV and premium streaming, as three US media giants make decisions that will have big implications for subscribers. How pay TV subscribers face 24 months of big change
UKTV thinks it can improve its own situation with a rebrand. Adding U& to it's channel names. U&Dave, U&W, U&Yesterday, U&Drama etc UKTV announces rebrand of channel portfolio
In the coming years we may see the demise of terrestrial (ariel) TV and satellite (dish) TV with everything going online. That is the hope of the BBC currently as it will work out a lot cheaper for them to go online than keep paying for the upkeep of land based transmitters and satellite uplinks.
Kind of makes you long for the days when TV was just terrestrial and we only had 4 channels.
![[Big grin.png] [Big grin.png]](./images/smilies/Big%20grin.png)